The program starts off by giving you an overview of what is to come and points out that the holiday market is one that increases in size ever year, along with growing trend for traditional, brick and mortar businesses to switch to on line holiday selling - which increased by 20% in 2012 alone.

The intro then goes on to reveal five big advantages of making money in the holiday market.

This first module sets the foundation for your business, if you plan to work from home, by allowing you to consider your strengths and weaknesses, because it's a fact that we work best when we are good at what we do and enjoy doing it. Then you can decide if you need to hire help to cover the areas you don't particularly like doing or don't have such a strong aptitude for.

• How to capitalize on your skills (that's working smart, not hard).
• The vital matter of planning - because, if you don't have a plan, you're planning to fail!
• The key art of being flexible and ready to adjust your approach.

This module deals with the red hot core of your business - making a profit. So it helps you calculate what your costs are and thus how much you should charge to make a profit.

• Direct marketing (a good way to go if you are on a shoestring budget).
• The vital art of correct pricing - and what you should avoid at all cost.
• Your USP, that sets you apart (and above) the competition.
• Six sure fire ways to make your offer special.
• Getting your product delivered right first time (and the three recommend delivery services).
• The website that makes selling your products on line a snap - plus ten more you can consider.
• The three key 'must-haves' for direct selling success (ignore just one at your peril!).
• A smart way to sell your products lightening fast - and the nine high-traffic web sites where you can accomplish this at low cost.
• The three keys to silky smooth marketing of your products.
• The secret of making extra holiday cash by providing an on line service (I list nine of the most in demand services, but there are thousands more sought after services, depending on your skills).
• How to offer a 'holiday-specific' service - plus six examples to get your creative juices flowing!
• Creating 'How To' videos to teach folks a specific skill.
• How to provide seasonal service in your own locality (plus eight ideas to get you started).
• How to take advantage of the stress holidays generate (and eight areas where you could make money).
• How to make big money by creating an 'app'- even if you can't write a single line of code, yourself.
• How to sell other people's products and get the lion's share of the sale price (plus the three top web sites where you can do this).
  

This module takes an in-depth look at the idea of creating a holiday focussed blog and the two features it needs to become popular - both of which are easy to accomplish.

• The vital art of keyword research (allowing you to quickly connect with your prospective customers).
• How to set up your blog - this 12 step set up makes it as easy as painting by numbers!
• Locating seasonal products you can sell as an affiliate (and the five success tips that stack the deck in your favor).
• The noble art of placing your affiliate links where they will get the best results.
• Plug in magic - the six plug ins to make your site run like a well oiled machine - and your choice of nine plug ins to integrate your site with the most popular affiliate programs.

The rocket fuel of your whole operation is, of course, visitors who are willing to spend money. So this important module is devoted to getting plenty of the right sort of visitors coming to your site.

• The vital ingredient of traffic (because without traffic your website will be a ghost town).
• Eight sure fire ways to generate a torrent of traffic - just pick one or two methods to start and build up from there.
• Harnessing the power of social media (plus the blog directory where you can get your blog featured right there on the Home Page for some rapid, powerful exposure).

This module is aimed at established internet marketers, who already have products and looks at ways these might be given a holiday spin to provide an extra income stream without having to start from scratch creating fresh products.

• Creating your plan of battle (this six point check list will make this important aspect a complete snap).
• The 'Goldilocks Zone - the essential art of timing (and the three super tips to help you get it just right).
• The important matter of finishing on time - because there's nothing worse that Christmas advertising still being seen a week after New Year.
• Five street-smart ways to increase holiday time profits.

This module reveals how it's possible to 'reverse engineer' the cutting edge holiday campaigns of the giant retailers, like Wal Mart and Amazon and use the intel in your own business.

• Seven golden rules followed by big business that you can profitably copy.
• Six fatal pitfalls to avoid like the plague (ignore just one of these at your peril!)

The program concludes by expressing the hope it has delivered some insightful ways to make your holiday sales profitable and ends with some very sage advice.